How to turn a mundane fact into a glorious LinkedIn post
Michel Heitzmann
Yesterday I grew exasperated by the quality of my LinkedIn feed.
A reasonable reaction would have been to prune what I follow to get relevant content. I do not know how to do that in bulk and found it more fun to come up with a taxonomy of LinkedIn archetypes that I shared here: https://bit.ly/linkedin-bullshit
It turned out to be an introspective exercise. It showed I was as guilty as everyone else and felt the duty to change my pseudo-confident tagline to a humbler “Building quiet things. Perhaps, relevant.”
Low on expectations, dopamine overdose. My subscriber count exploded with other bored folks on a Sunday afternoon.
Behind the satire, though, there is a point. The world is loud. Yours doesn’t have to be.
To see clearly, you have to pause and observe. If I can avoid creating more noise, that is a first step. (I am aware that I am writing a newsletter article.)
Deprived of Premier League action, it occurred to me that building a tool that converts mundane facts into LinkedIn posts might prove how noisy the world really is.
So I did: thequietframe.com/linkedin-bullshit Here are the instructions:
Input a mundane fact.
Click generate.
See the nonsense generated by AI.
Do what you want with it. Nobody sees what you type. The data is deleted. Unless you share.
P.S.: To test the thing, I entered: I was constipated and finally took a shit this morning.
Oh, what fun we had
But at the time it seemed so bad
Trying different ways
To make a difference to the days
‘Baggy Trousers’, Madness